I worked with a small team of only three people to create this AI-driven spec ad for Chocomel as an experiment — not a real campaign, but a way to test generative tools against the demands of a real brand. Made in just one week, the project explored how AI could help us move faster while still fitting into a more controlled and thoughtful creative process.

From start to finish, I helped develop a workflow that combined AI generation with a traditional animation pipeline. Mixing generated imagery with crafted assets and manual refinement allowed us to keep control over style, consistency, composition, and storytelling. More than a one-off piece, it became a test case for a workflow that could be adapted to other brands, products, and stories.