HP x Mulga

HP x Mulga was a vibrant collaboration where we teamed up with electronics brand HP and Australian artist Mulga to bring his bold, colorful illustrations to life through animation. The project centered on four playful animated shorts promoting HP's Instant Ink subscription, showcasing how ink can fuel creativity in unexpected ways. Beyond the technical craft, it was a joy to channel Mulga’s unique style into motion, blending his cheeky, detailed artwork with dynamic storytelling.

Three colorful parrots wearing sunglasses and a pink bird with a feathered mohawk hairstyle, perched on a brown wooden railing under a blue sky with white clouds.
An anthropomorphic owl with glasses, standing in a green room, holding papers. The owl wears socks, has a bookshelf, a desktop printer, and a framed owl picture on the walls. Outside the window, a dark sky and owl silhouette are visible.
Cartoon sheep with paper wings standing outside near a wooden fence, looking at a printer on a wooden table.
A cartoon dog in a forest clearing collecting trash into a white bag, with a computer on a tree stump, under a bright sunny sky.

Mulga’s illustrations

A cartoon illustration of a small HP printer on a wooden table outdoors, with a box of HP instant ink on top, set against a background of green trees and a wooden fence, and purple flowers on the grass.
A cartoon outdoor scene with a large tree, bushes, grass, and colorful flowers on red soil. In the center, a tree has a printer on its stump, and several small electronic devices are scattered on the ground. The background shows rolling green hills, a blue sky with clouds, and a bright sun.
A spooky room decorated for Halloween with spider webs, cobwebs, and purple curtains on a window showing a spooky tree outside. There is a wooden desk with a stack of books, an open book, a printer, a skull, and a lit candle. A black cat is sitting on the floor next to the desk. The room features a large bookshelf filled with colorful books, a gold-colored clock on a tall cabinet, a framed picture of an owl, and a candelabra on the wall.
A spooky illustration of a haunted house in a dark forest with leafless trees, crows sitting on the branches, a full moon in the cloudy night sky, and a nest in the tree in front of the house.
Line of seven cartoon animals on black background: three sheep, a rainbow parrot, a pink and orange cockatoo with sunglasses, a grey owl, and a kangaroo holding a tray of smartphones.
Cartoon kangaroo holding a small animal in a pouch.
Cartoon parrot with pink, yellow, and black feathers wearing heart-shaped sunglasses.
Colorful cartoon parrot wearing sunglasses and a hoodie

Credits

Managing Director: Richard Lloyd

Executive Creative Director: Tim Wood

Creative Director: Callum Fitzhardinge, Chris Doe & Kim Jerbo

Illustration Artist: MULGA the artist (Joel Moore)

Art Director: Filipe Oliveria

Film Creative: Melissa Toh

Copywriter: Albert Santos

Junior copywriter: Victoria Toxqui

Designer: Revati Tongaonkar

Head of Social: Shea Warnes

Social Media Executive: Kirstin Wong

EP: Marie-Celine Wirstrom

Senior Producer: Sophie Campbell

Producer: Jessika Keegan

Junior Producer: Katrina Askov

Influencer manager: Sophie Crowther

Casting manager: Agustina Lara Peccin

Animation Director: Bruna Sanchez

Animation advisor: Michiel Schellekens

Storyboard artist: Felipe De Barros & Juan Pedro Testa

Animators: Ignacio Darras Galván, Maxime Inden, Juan Facundo Saavedra, Felipe Galindez, Maya Perotti, Patrick Brem, Falk Beuzenberg & Arjan Dekker

Sound design: Paula Garcia & Juani Molina